Vail Resorts Announces Dramatic Increase in EpicMix Engagement and Launches Action Photography and the Mountain Remix Collage
As predicted, the addition of on-mountain photos to
Now guests will have more reasons to share their on-mountain photos and accomplishments. Today,
- The Mountain Remix collage is launching today on the EpicMix online site allowing guests to combine their on-mountain EpicMix professional photos with their stats, such as days skied and vertical feet with their favorite digital pins they've earned, along with other selected information like snow totals, into a single picture file or "jpeg" creating a completely one-of-a-kind Remix collage. The Remix will be a single snapshot of their perfect day, vacation or season that guests can then share on
- EpicMix photographers will be able to capture action photos of guests at select locations on the slopes at all six mountains —
Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar. Guests will ski or ride in marked areas to an EpicMix photographer, who will capture the action and then scan the guests' RF-enabled lift ticket or pass. The photos will then be automatically delivered to their EpicMix account to share with friends and family or can be incorporated into a Remix collage.
- All EpicMix photos are available to guests for free to share on
$19.95. With the excitement of photography far exceeding expectations, Vail Resortswill be limiting the availability of high-resolution images for guest download to 30 days from the date the photo is taken. Low resolution images for sharing on social sites will not be subject to the 30-day expiration.
Wired Magazine: "For 2011-2012, EpicMix is expanding into photography in a big way, and it's a significant step not just for the company, but for skiers' and snowboarders' experiences with their sport….Photo is the big change, and here, Vailis out front of Disney and almost every other vacation destination that does pro photography."
Mashable: "What's different — and especially impressive — about EpicMix is that it doesn't require a smartphone or GPS-enabled device to participate, nor does it require familiarity with geolocation apps and the concept of 'checking in.' Everything visitors need is already in their access card."
Slade Sherman: "Many have asked how leading check-in applications like Foursquare and Gowalla can evolve and become more relevant? Epic Mix, using smart UX, data, social graph integration and game design around a Ubiquitous Check-in, provides a good answer to this question."
Business2Community: "EpicMix also lets skiers build their reputation among a community of avid downhill fans with a pretty slick gamification system."
An EpicMix guest: "Thank you Miss EpicMix Photographer. You are awesome. You have no idea how your expertise affected our family. Today was a dream three years and eight months in the making… You took the Christmas card photo today. THANK YOU…"
The true innovation, according to guests and the media, is that the app and online site allow guests to share stories, achievements and photos without interrupting their on-mountain skiing and snowboarding experience. Instead of manual check-ins, the RF-enabled pass or ticket allows for automatic passive check-ins at each lift at all six resorts, which then tracks the vertical feet and rewards guests for accomplishments like riding every lift in one day to earn the Conqueror pin. The RF-enabled pass or lift ticket is also scanned by EpicMix photographers for immediate delivery of on-mountain photos for sharing with friends and family. Other ski tracking applications that rely on GPS require guests to use special phones, download software and impair battery usage, which results in very little engagement by guests.
"We've been overwhelmed by our guests' enthusiasm and engagement with EpicMix so far this season. We knew that photos were one of the most powerful ways that people remember and share their special moments and vacations and we're seeing that translated into our guests' adoption rate and engagement with EpicMix Photo. We're giving people a way to tell their own story in their own words, with their own stats and now with their own professional photos," said
According to Katz, EpicMix offers a truly unique experience that isn't available at any other ski mountain or other resort destination. He predicts that as photo sharing continues to grow and as
How to get EpicMix
EpicMix is available to all
Once guests get their RF-enabled pass or lift ticket, they can simply log on to www.epicmixphoto.com and activate their EpicMix accounts. They can then download the free EpicMix mobile app for the iPhone, Android or other smart phone.
The safety and privacy of guests is the highest priority for
For more information and to watch a video of EpicMix, visit www.epicmixphoto.com.
News Provided by Acquire Media