Kirsten is was appointed Chief Executive Officer and a director of Vail Resorts in November 2021. Previously she served as Executive Vice President and Chief Marketing Officer since July 2011. Prior to joining the Company, Kirsten was with PepsiCo, Inc., where she was Chief Marketing Officer of the Quaker Foods and Snacks Division from 2009 to 2011, leading the brand marketing, consumer insights and shopper marketing organization. Prior to PepsiCo, Kirsten worked for Kraft Foods for 12 years in various positions including Vice President of Marketing for Kraft Foods’ Cheese and Dairy Business Unit and Senior Marketing Director for Kraft Macaroni & Cheese. Kirsten started her career with Ford Motor Company in marketing and sales. Kirsten is also a member of the board of directors of Stitch Fix, Inc., a publicly traded e-commerce company focused on personalized data-driven fashion.