Vail Resorts Announces Enhancements to the Guest Experience For 2021-22 Winter Season
Company will limit lift ticket sales during peak holidays to prioritize pass holders; Launching new operational plans to improve lift-loading efficiency; Launching new version of EpicMix Time with a full-day forecast of lift line wait times
- Limiting lift ticket sales during the three most popular holiday periods across its 34 North American resorts this season to prioritize pass holders. Dates include:
December 25-January 2, January 14-17, and February 18-27.
- Deploying a new operating plan which includes a significant improvement of how efficiently the company loads lifts and gondolas to reduce wait times, among other operational enhancements.
- Launching a new daily forecast of lift line wait times in the EpicMix app at 12 of the company's most popular resorts to help guests better plan their ski and ride day.
- Investing in new lifts and expanded terrain to reduce wait times and improve circulation around the mountains. New lifts are unveiling at five resorts and expanded terrain is opening at
Beaver Creek; plus 19 new lift projects are planned ahead of next season as a part of the company's Epic Lift Upgrade initiative.
"Based on years of data collected from EpicMix, we know that even on peak visitation days, more than 90 percent of lift line wait times across our resorts are under five minutes," said
Prioritizing the pass holder experience: Lift tickets will be limited during three holiday periods
Pass holder benefit tickets will not be impacted during these three time periods. Additionally, there is no impact to guests who enroll in ski and ride school lessons that include lift access or to employee and dependent pass access.
Lift ticket availability is visible on resort websites. If tickets are sold out online, guests will not be able to purchase them at ticket windows unless purchased with a pass benefit ticket or as part of a ski and ride school lesson. Pass products, including the
Improving the mountain experience: New operating plan
The efficiency of lift loading can have a material impact on lift line wait times.
Updated lift maze layouts and new signage will improve flow and better inform guests, while optimizing the lift load and unload experience will safely reduce operational slows and stops on lifts. These improvements are further supported by new staffing plans, including dedicated lift maze coordinators at the company's busiest lifts, and elevated training focused on maze management, lift loading and unloading.
In addition to the optimization of lift and gondola operations, the company has leveraged the collective insights of its network of resorts to reimagine many other areas of how the company's resorts operate. For instance, it is implementing a new online rental process across 18 of the company's eastern locations to significantly cut down on how long it takes to rent equipment. Additionally, new parking best practices are being incorporated across resorts to increase parking efficiency. The company has also reimagined indoor and outdoor spaces at key food and beverage outlets to expand seating for guests and its pre-arrival processes for ski and ride school to expedite the guest check-in process.
Improved communications will also provide guests with important information to guide their overall experience, such as on-mountain signage, real-time alerts within the EpicMix app and customized email and SRS notifications.
EpicMix Time: Now with a forecast of lift line wait times
With EpicMix Time, historic and actual wait time data for a specific lift is combined with both resort and lift guest counts, wait times at other lifts, current snowfall, day of the week, and period of the season to create a predictive lift line wait time model for all lifts, at all times of day. This new technology leverages machine learning, so its forecast will continue to improve in accuracy throughout the season. The information within EpicMix Time is transparently provided at the guests' fingertips, allowing them to make informed decisions so they can spend more time carving a path down.
The feature will be available at
Additionally, the EpicMix app will be integrated and available at all 34 of the company's North American resorts in time for the 2021-22 season. EpicMix features guest favorites like on-mountain stats, weather updates and snow cams, as well as new tools such as interactive trail maps with GPS location tracking, real-time grooming updates, and real-time Mountain Alerts that share important operational and safety updates.
Unprecedented lift upgrades planned for both the 2021-22 and 2022-23 winter seasons
For the upcoming 2021-22 North American ski and ride season, the company is unveiling several new on-mountain projects across five resorts to enhance the guest experience. This includes new high-speed lifts at
The upcoming projects are part of a new initiative, Epic Lift Upgrade, and span 14 resorts coast-to-coast including
Epic Passes still on sale: Prices increase
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